Tyler Kongslie | Los Angeles Entertainment Art Director and Designer

Photo Shoot: Editorial Portraiture with Michkael Baker

Tyler Kongslie — Mon, 17 Jan 2011 00:40:23 +0000

Featured here is Michkael Baker, founder and creative director of Showcase Networks and Showcase PDX. The images were photographed in his Portland office at Milepost 5. Michkael is a visionary and connector. I’ve had the pleasure of working with him since fall of 2008. He is someone you should know.

Tech: Shot on a Canon 30D with 1 triggered Vivitar 285HV speedlight. Light was shot thru a white umbrella and positioned high and centered on the subject. Background was a plain white wall and exposed with only the fall-off from the key light. The underexposure makes for a rich, neutral grey. Using Adobe Camera Raw, the images were processed minimally with the exception of the skin. In Photoshop I used a few adjustment layers that included Color Balance, Curves and Levels. To enhance the clarity of the images, local dodging and burning was used along with two overlay layers of high pass set to 1px. No sharpening was applied.

CD Album Design – Rocky Neck Bluegrass Band

Tyler Kongslie — Mon, 10 Jan 2011 18:02:28 +0000

I designed the recently released self-titled album by Rocky Neck Bluegrass Band which is available for purchase at iTunes and CDbaby. It’s a double-sided sleeve and silkscreen CD. The art direction was inspired by existing band photography by Robyn Feeley, which was shot outside Los Angeles at Paramount Ranch–the very famous old film set that was used for Westerns in the 50′s. The Los Angeles-based band is comprised of Craig Ferguson, Devitt Feeley and Lydia Veilleux. Special guest, Matt Bruer plays Banjo on the album.

Photo Shoot: New sexy apron images for ApronAddiction.com

Tyler Kongslie — Tue, 16 Nov 2010 21:10:45 +0000

This could not have been a more fun photo shoot. In late October I met Stephani Norwood at a networking open house and she explained to me that she sells “cute and sexy” hostess aprons, perfect for contemporary home entertaining done in the style of 50′s suburban homemaker. She was planning a photoshoot to update her website with new imagery but hadn’t found a photographer yet. She said that she was completely ready with a confirmed location, models, and hair/makeup but hadn’t yet found a photographer. Voila! The job just fell into my lap. The concept was to feature these cute hostess aprons in a perfect homemaker’s setting. I thought the concept was cool, the product was cool and the majority of the preparation had been taken care of. I immediately said I want to shoot this and we set a meeting for a formal briefing.

The location selected was Mother’s Bistro & Bar in Portland–a perfect location because of its house-like charm on one side and a gold-laden, rich and sultry bar on the other side. The restaurant afforded us different ‘looks’ that provided varying contexts for the aprons to shine. We shot a total of 5 different looks: some included the group of models, others were individuals; some were homemaker and some were sexy.

What we got in return from everyone’s hard work and patience, was a number of on-strategy and creative images that Stephani is thrilled to use on her website ApronAddiction.com. The shoot was a great example of collaboration and positive energy, which made for a successful and memorable shoot. I’m excited about these images and I hope you’ll stop by the website to buy the cutest hostess aprons on the planet!

Models: Stephani Norwood, Leah Hunter, Krisa Park, Logan Loomer, Irisa McCausland, Dusty Bodeen, Ian Anderson, John Hayden
Tech: Shot on a Canon 30D with 2 triggered Vivitar 285HV speedlights, silver umbrellas and my DIY beauty dish. Using Adobe Camera Raw, the images were processed minimally to preserve the natural and clean feel they had out of the camera. In Photoshop I then used a few adjustment layers that included Channel Mixer, Color Balance and Levels to enhance the clarity and cleanliness of the images. Further dodge and burn strokes were applied to ‘pop’ the aprons and hair/makeup on the girls. And finally, unsharp mask was applied.

New Work: Sports Models in the Columbia River Gorge

Tyler Kongslie — Sat, 02 Oct 2010 00:14:24 +0000

I love the outdoors, especially where hiking is involved and great vistas serve as the pay off for a hard climb. I like them better when I can blend the stunning views and terrain with good-looking sports models interacting with the environment to capture an evocative and inspiring image. This summer I arranged a day-hike test-shoot with a few lucky models from Sports + Lifestyle Unlimited in Portland, Oregon to create such images. I set out that day lugging a backpacker’s pack filled with gear and hiked in stride with the models 2.3 miles with an elevation gain of about 1900′ to the top of Angels Rest where we set up for our shoot. The sun was strong and it wasn’t an easy climb, but well worth the effort because we came away with many great images and enjoyed the day immensely. Featured in the images above are models: Jesse Taylor, Tara Manning and Carl Hickerson

Concept: To feature the best of sports/lifestyle models in action-poses in a dramatic outdoor destination–the Columbia River Gorge in Oregon. The images are to demonstrate strength, balance, and grace as well as the benefits of the athletic garments they are wearing.

Tech: Shot on a Canon 30D with a triggered Vivitar 285HV speedlight and shoot-thru umbrella. This acted as the key, positioned at 45˚ on both the horizontal and vertical axis of the subject. Western sun acted as backlight. Using Adobe Camera Raw, the images were processed with a great amount of artificial fill-light and brightness. Also, highlights and shadows were tinted in complementary yellow and blue. Opened in Photoshop where a warm-hued gradient layer was blended over the image using the soft light blend mode at 25% opacity. The layer was complementary in nature to the predominantly cold, blue base image.

The Kings of Estonian — Las Vegas Poker Players

Tyler Kongslie — Thu, 20 May 2010 17:41:22 +0000

As promised in the previous post, here is the follow-up to the poker face portraits created from the Vegas shoot. This group shot is a 60″ x 40″ poster titled “The Kings of Estonian.”

Concept: To feature the players as formidable forces in the game; additionally to create the look of an out-of-home billboard or wallscape. The color scheme is inspired by the street sign that represents the players’ mutual home. The poster was commissioned for final display in the home.

Tech: Shot on a Canon 30D using a snooted bare speedlight as key on the subject’s face at camera-right; and a silver umbrella for fill at camera-left-low. Each player was shot individually with the same lighting setup and then composited in Photoshop CS3. The artificial aurora backlight was created in photoshop along with subject shadows, rim light and type design.

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“Poker Face” – Pro Poker Player Portraits

Tyler Kongslie — Mon, 26 Apr 2010 17:29:37 +0000

During a recent visit to Las Vegas, I photographed three professional poker players who wanted over-the-top self portraits created for use in their homes and to share on their facebook profiles, etc.

The objective was to capture each player’s “poker face” that you would encounter if you sat at the Texas Hold ‘Em tables yourself. Because of their online play as well, their screen names were included. A lightning storm as a background was a client request and the rest was up to me in creating a hard-hitting image. Although the images were purely made for fun, I took the project very seriously because I wanted to create something that far exceeded the guys’ expectations; it was my goal to create 3 unified images that made a lasting impression and could be likened to an evocative and dramatic movie poster.

I photographed the players with my Canon 30D and two speedlights. One light was positioned directly behind the subject, high above, and aimed downward at roughly 30˚ toward the top of the subjects’ shoulders and head. The second light was camera-left and just above the subject’s eye level to create dramatic side-lighting. I added some fill light on the opposite side with white poster paper acting as a bounce.

In post, I retouched skin blemishes, adjusted skin color, brought out color and detail in their eyes, applied a number of layer adjustments to achieve the color balance and desaturation I wanted, dodged and burned areas for more drama, and finally sharpened the image with a combination of unsharp mask and the high pass filter. I created the type treatment and poker suit “jewels” from vector shapes. All elements were composited in a 16″ x 20″ canvas and submitted for final prints to be done by Adorama in New York City.

More work is being created right now for these guys…next up is a 60″x 40″ composited group shot. Check back soon for the image and details!

Marketing Posters for Showcase PDX

Tyler Kongslie — Mon, 25 Jan 2010 22:27:32 +0000

In collaboration with Michkael Baker of Blue Voice Media, I was commissioned to create out-of-home posters to promote the official launch of ShowcasePDX.com–a website that celebrates creative innovation in business and the arts, and promotes the local community in Portland. The posters feature local artists, entrepreneurs and creatives who are pursuing their own unique vision, but who each share a common passion to make Portland a vibrant and livable community. My responsibility on this project–by way of original photography, art direction and design–was to create an effective, buzz-generating message to attract a following of other like-minded individuals and business who want to spread their message to the community via Showcase PDX. When you’re out and about in Portland’s social hotspots, look for one of the 100 posters produced.

Visit showcasepdx.com or become a fan on Facebook.

Subjects Featured: Michkael Baker, Noe Chavez, Jillian Rabe, Lisa Paris, Randy White, Daniel Baca, Sola Adenekan, Justin Yuen

Designing the Theatrical Poster for indie film ‘House of Last Things’

Tyler Kongslie — Wed, 01 Jul 2009 19:02:22 +0000

Michael Bartlett, the writer and director of the Portland indie film, House of Last Things approached me in March of 2009 to commission the designing of a promotional poster for his film. His complex, thriller/drama had many layers in the story that we discussed in depth to find the best singular visual representation. What we came up with initially is seen in the notepad sketch above. The idea was to make the key character in the movie–the boy–prominent and innocent looking. Upon further inspection you see his mirrored image in the balloon and feel a sense of control and omniscience. The house is deliberately placed beneath the boy and the balloons to demonstrate the dominance the boy has over the house where the story takes place. A sense of space, depth and height are created in the poster by showing the other balloons vanishing upward into the sky. One of them acts as the ‘O’ in the title design.

In the construction of the poster, I used low-res images found on the internet to help bring the rough sketch to greater clarity in a proper digital layout. This helped to assess how the many elements interacted in their space so as to achieve balance and a pleasing composition. Once the low-res comp was looking good, plans for the photo-shoot were made. Shooting in the house basement in front of a black backdrop, I photographed the boy and the balloons using my Canon 30D and two Vivitar 285HV speedlights. Other elements like the flag pin and trees were shot later on location. The house and cloud images were pulled from the internet.

In post-production, using Adobe Photoshop, I retouched the boy’s skin, adjusted color balance and shadow/highlights in the individual elements and globally. The balloons were enhanced to bring out their depth and supernatural qualities. The title was designed in Adobe Illustrator and brought into Photoshop for its coloration and further manipulation. A number of layer adjustments were made to achieve the haunting tone and feeling that Michael and I wanted in the poster. The final composition is a 27″x40″ one-sheet poster seen above. A digital version of the poster is used throughout the official website, the facebook page, and more for promotional purposes to attract investors and create interest in the project.